
Who is
SHE
?
Heya! I’m Ayushka, I currently hold the position of Associate at The Works after completing my studies at the University of Delhi which I finished in 2023.
My creative journey started before I entered the professional world. My natural curiosity drove me to explore various activities including drawing and astronomy and reading and music. My drawing journey began in seventh grade when I often practiced different styles along with my studies. My hobby developed into a significant activity during that time which led me to start selling my artworks to friends and acquaintances. The initial experience taught me to express my creative work while gaining confidence to show my work to other people.

I searched for ways to combine creative work with purposeful activities while maintaining my belief that the things that make us happy can also shape our careers. In my final year at the university I took on the role of Creative Team President for Sopaan, a student-led initiative under the Equal Opportunity Cell and Enabling Unit. I led a team which handled all social media activities while creating blog content to support advocacy efforts and establish inclusive dialogue.
My interest in product design and packaging design began to develop when I studied food packaging during that period. I discovered that people could use packaging to tell stories while making products useful. My work at Village Company involved using my creative abilities together with my technical knowledge to develop packaging solutions and assist with branding initiatives and create visual content for the official website.
I focus on marketing and social media because these fields enable me to merge strategic planning with storytelling and design work and consumer research. I create product stories through visual elements while building product narratives and designing visual content to present information.