At Urja Box, I wear many hats, content strategist, creator, editor, analyst, and sometimes even a brand problem solver. From brainstorming ideas and filming content to managing Meta Business Suite and tracking performance, I handle the brand's social media journey from start to finish. Being part of a startup has also allowed me to contribute to offline branding, giving me a holistic understanding of how a brand comes to life. For me, good content is more than following trends. It's about telling stories that people want to engage with while making every post purposeful and memorable.