Built a Brand from Shelf to Screen

I worked on both packaging concepts and infographics with a focus on reflecting the brand’s commitment to supporting rural communities and celebrating regional identity.

The packaging direction incorporated traditional artwork, maps, and native cattle species to highlight product origins and create a sense of cultural richness and personalization.

Alongside this, I designed infographics that transformed product and ingredient information into clear, visually engaging content, using structured layouts and graphics to make educational material easy to understand and approachable across digital platforms.